There are many methods for putting video on the web and it is very easy to put video up that never reaches your audience. This is an article that explains the available methods and codecs that can be used.

“If your eyes haven’t glazed over yet, you’re doing better than most. As you can tell, video (and audio) is a complicated subject — and this was the abridged version! I’m sure you’re wondering how all of this relates to HTML5. Well, HTML5 includes a video element for embedding video into a web page. There are no restrictions on the video codec, audio codec, or container format you can use for your video. One

As of this writing, this is the landscape of HTML5 video:

Mozilla Firefox (3.5 and later) supports Theora video and Vorbis audio in an Ogg container. Firefox 4 also supports WebM.
Opera (10.5 and later) supports Theora video and Vorbis audio in an Ogg container. Opera 10.60 also supports WebM.
Google Chrome (3.0 and later) supports Theora video and Vorbis audio in an Ogg container. Google Chrome 6.0 also supports WebM.
Safari on Macs and Windows PCs (3.0 and later) will support anything that QuickTime supports. In theory, you could require your users to install third-party QuickTime plugins. In practice, few users are going to do that. So you’re left with the formats that QuickTime supports “out of the box.” This is a long list, but it does not include WebM, Theora, Vorbis, or the Ogg container. However, QuickTime does ship with support for H.264 video (main profile) and AAC audio in an MP4 container.
Mobile phones like Apple’s iPhone and Google Android phones support H.264 video (baseline profile) and AAC audio (“low complexity” profile) in an MP4 container.
Adobe Flash (9.0.60.184 and later) supports H.264 video (all profiles) and AAC audio (all profiles) in an MP4 container.
Internet Explorer 9 supports all profiles of H.264 video and either AAC or MP3 audio in an MP4 container. It will also play WebM video if you install a third-party codec, which is not installed by default on any version of Windows. IE9 does not support other third-party codecs (unlike Safari, which will play anything QuickTime can play).
Internet Explorer 8 has no HTML5 video support at all, but virtually all Internet Explorer users will have the Adobe Flash plugin. Later in this chapter, I’ll show you how you can use HTML5 video but gracefully fall back to Flash.”

If you would like read the full article follow this link.

Too many video codecs how does HTML5 help? from Direct Video Marketing - Learn about how you can use video on the web

Using video on the web allows you to produce and deliver a consistent message that will allow your customers to understand the products and services that you are providing. Customers like to shop on their own these days many times they learn about a product or service they want to purchase while they’re at home surfing the web. The facts are the message delivery and presentation are key these days to making sales and garnering customer share . How many times do you find yourself looking on the web for information about a vacation spot or reading from a forum of customers to find out whether or not the product is delivering what the vendor says it does. Online product demonstrations and vacation spot tours give potential customers and very good idea about how the product, service or location appear and they aid in the sales and marketing process. No matter how good your product is you will never maximize sales unless you can get your message out to every potential customer available. Relying on sales staff to get your message out to all potential customers is not realistic. That is where video message delivery comes into play. The key to sales and new potential customers this message delivery and these days there are numerous options for message delivery. If you leave online video out of the mix you’re potentially overworking a large subcategory of customers.

Are you missing out on customers? from Direct Video Marketing - Learn about how you can use video on the web

Finding new customers is a much easier proposition if you use multiple methods to spread the word about your business.  One of the newest trends to help you find and keep new customers is to use video to show them what you have to offer.  Todays consumers are constantly bombarded by attention grabbing, media intensive marketing campaigns and if you can’t provide an engaging message for your potential customers you run the risk of loosing their attention before you can show them what you have to offer.

The following list was published on entrepreneur.com.

How to Use Video to Market Your Business

Consider these tips to help you produce video that connects with your customers.

By Gail Goodman |   April 22, 2011

…

Demonstrate your product or service

Use customer testimonials

Put donor dollars to work

Introduce your staff

Offer a video tour of your office or business location

Request to take a poll or survey

…

Use video to get the word out about your business. from Direct Video Marketing - Learn about how you can use video on the web

Click here to view the embedded video.

Caitlynn’s solo from Direct Video Marketing - Learn about how you can use video on the web

One of the best sources on the web for equipment tool and information talks about NAB 11.

It was a wild and crazy four days but we think it’s safe to say that NAB 2011 was an absolute Zuccess!  NAB had close to 93,000 attendees this year and sometimes it felt like every single one of them was in our booth at one point or another.

“The Zacuto booth was the epicenter of the show” says, Commercial Director, Paul Schnieder.

We had so much new stuff to show you guys this year and we were really happy to see all of your smiling faces.  Our good friend, Edi Schneider, was gracious enough to shoot a few videos documenting this year’s NAB experience.  Check them out!

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Zacuto @ NAB ’11 from Direct Video Marketing - Learn about how you can use video on the web

Another year has sailed away and here we are feeling the freshness of 2010 and ready to face its challenges. Yet another ordeal for marketers to build up the best marketing strategies, in order to give this year an excellent start.

For small businesses the focus is on adopting the most economical and effective marketing policies. It is difficult for brands to overlook the web when making such plans. The mantra for 2010 marketing is to use off-line campaigns in conjunction with web-based marketing.

Here are few of the expected trends in web-based marketing for helping the early bird catch the worm:

Source

Web Marketing Trends For 2010 from Direct Video Marketing - Learn about how you can use video on the web

Tools ‹ Direct Video Marketing — WordPress.

Tools ‹ Direct Video Marketing — WordPress from Direct Video Marketing - Learn about how you can use video on the web

Advice: Invest
If a picture paints a thousand words, how many words does a 30-second online video paint? Countless buying emotions and memorable brand moments are possible with video. Until recently, spreading your message with video was limited to the television screen. In 2010, watch for video to become more accessible to small businesses through online outlets. Online video is interactive, memorable, widely accessible, cheap to create and highly shareable. There’s also a lot of investment happening around video, which is sure to create even more low-cost opportunities for small businesses to participate in video promotions in 2010.

Video presents a great opportunity for small-business marketing, but don’t think of video as a replacement for text. As powerful as video can be, it can be more cumbersome than text because you can’t scan a video as quickly as you can scan a page of headlines, links and text to quickly find the exact information you need. Use your investments to find the right balance for your customers.

Source

Trend #9: Online Video from Direct Video Marketing - Learn about how you can use video on the web

eMarketer caused a stir a few weeks back when it decided to cut its estimate for video adverting by nearly two-thirds to $505 million. While that was a reality check for some, TVWeek’s Daisy Whitney points out that all current estimates of the size of the Web video market really aren’t worth the paper they’re printed on.

Why? They only measure Web video ads, which for many shows being produced for the Web are a small part of the revenue picture. Studios like Next New Networks, Revision3, ManiaTV and For Your Imagination, are generating more revenue from product placements, sponsorships and branded entertainment, which aren’t measured, than they are from pre-roll video ads, which are

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Web Video Market Estimates Basically Meaningless from Direct Video Marketing - Learn about how you can use video on the web

“StumbleUpon is the greatest thing ever invented. The site makes the Internet–and by extension, the world–seem both bigger and smaller, infinite in its possibilities yet totally accessible.”

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What have you stumble(ed)Upon? from Direct Video Marketing - Learn about how you can use video on the web