Advice: Invest
If a picture paints a thousand words, how many words does a 30-second online video paint? Countless buying emotions and memorable brand moments are possible with video. Until recently, spreading your message with video was limited to the television screen. In 2010, watch for video to become more accessible to small businesses through online outlets. Online video is interactive, memorable, widely accessible, cheap to create and highly shareable. There’s also a lot of investment happening around video, which is sure to create even more low-cost opportunities for small businesses to participate in video promotions in 2010.

Video presents a great opportunity for small-business marketing, but don’t think of video as a replacement for text. As powerful as video can be, it can be more cumbersome than text because you can’t scan a video as quickly as you can scan a page of headlines, links and text to quickly find the exact information you need. Use your investments to find the right balance for your customers.

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